In my design journey, I've grown to see each design as a unique narrative, understanding that there's no one-size-fits-all solution.
And the design process isn't linear—While it may seem linear, I emphasize that this process is cyclical.
Validate and Design
Understand
the Context
Frame the
Problem
Distill and Discover
Generate Insights
Make, Test and Prototype
Communicate and Deliver
Validate and Design
I embrace a dynamic approach, moving through key stages such as framing and context, research and user understanding, analysis, synthesis, ideation, prototyping, and delivery. Flexibility is key, adjusting to the distinctive needs of each project.
Understanding the Context.
I start by digging deep into the situation, figuring out its ins and outs. I identify the important bits and lay out the challenge. This step is like setting the stage, getting everything ready for a focused design process. I employ various tools and frameworks tailored to the needs.
Understanding Context
Literature Review
Understanding Context
Popular Media Scan
Understanding Context
Stakeholder Analysis
Understanding Context
SWOT Analysis
Understanding Context
Subject Matter Expert Interviews
Understanding Context
Kickoff / Co-design Workshop
Framing the problem and understanding the users.
I shift my focus to framing the challenge and getting to know the users. This involves defining the problem more precisely and gaining insights into the users who will interact with the design.
I'm not the user and the user is not me. This awareness ensures that the design caters to the authentic needs and experiences of the intended audience.
Framing and Users
Contextual Inquiry
Framing and Users
In-depth Interviews
Framing and Users
Diary Studies
Framing and Users
Ethnographic Research
Framing and Users
Surveys
Framing and Users
Focus Groups
Distilling and discovering the patterns.
After framing the challenge and understanding users, my focus shifts to integrating and analyzing data. Adapting my approach based on project objectives, I carefully examine gathered insights. Through techniques like categorization and thematic analysis, I distill key patterns and user needs.
Distill and organize
Qualitative Analysis
Distill and organize
Thematic Coding
Distill and organize
Affinity Mapping
Distill and organize
Exploratory Analysis
Distill and organize
Concept Mapping
Distill and organize
AEIOU Framework
Synthesize and generate insights.
Transitioning from analysis to action, I interpret patterns to generate insights and construct frameworks. In the synthesis stage, I weave research findings and ideas into cohesive design concept(s).
This collaborative phase involves bringing in diverse perspectives to enrich the creative process and ensure an inclusive and innovative approach to design solutions/concept(s).
Synthesis and Insights
Persona Generation
Synthesis and Insights
Design Principles
Synthesis and Insights
Decision Mapping & Experience Modelling
Synthesis and Insights
Journey Mapping
Synthesis and Insights
Co-design Workshops
Synthesis and Insights
Scenarios
Making, testing, and ideating to prototype.
I foster creativity and embrace new ideas through collaboration. This stage is a playground for unconstrained thinking, allowing the exploration of both practical and unconventional concepts.
Throughout the iterative process, I ensure feasibility, making certain the final design not only meets objectives and user needs but is also realistic and implementable.
Ideating
Participatory Design
Ideating
Word Association
Ideating
Franken Prototypes
/ Lo-fi Prototypes
Ideating
Wireframes/Workflows:
Ideating
Usability Testing
Ideating
Brainstorming
Ideating
Sketching and Storyboard
Ideating
Wizard of Oz / Role-play Ideation
Ideating
SCAMMPERR
Communication for seamless delivery.
Communication for seamless delivery.
My focus is to ensure the effective implementation of the completed design solution. I actively understand stakeholder input, fostering open discussions and delivering impactful presentations.
I am committed to crafting an inclusive and seamless experience for all users, considering factors such as accessibility, cultural sensitivity, and user preferences.
Delivery and Refine
Visual Storytelling
and Illustration
Ideating
Presentations
Ideating
Documentation and
Guidelines
Ideating
Accessibility Testing
Ideating
Video Editing and
2D Animation
Ideating
Data Vizulationations
Ideating
Hand off and
Project Management