Hey, I am Mayukhi Chacham, a design researcher with over 5+ years of experience in the design industry.
Being a passionate design researcher I dig deeper into the needs, wants, and motivations of users. I recently graduated from the Master of Design program at IIT's Institute of Design, where I expanded my design thinking mindset.
My expertise spans user research, digital design, visual identity systems, and design strategy. I thrive in environments that value ambition, curiosity, humility, and positivity.
My approach centers around designing with empathy, putting people at the heart of every solution.
Translate ambiguity into tangibility
Recognizing the power of visualizing information, I adhere to this principle in almost all of my projects. This approach proves to be a more efficient way of collaborating with others, facilitating clearer and faster communication. Helps me navigate complex situations, both in my professional endeavors and personal life.
Big picture thinking, smaller focus
I always look at the overarching theme while paying attention to the finer details. In my work, I seek input and involve everyone, to make decisions together. This leads to the best results by being inclusive and also aims to enhance creativity, understanding, and the overall quality of the outcomes achieved.
Compelling stories, clear design
Understanding the impact of storytelling, I focus on creating effective narratives in my design work. Whether simplifying research insights or organizing a complex spreadsheet, my meticulous attention to detail ensures that each element contributes with precision and purpose, enhancing the overall clarity and coherence of the story.
Passionate about giving back to my community, I find joy in lending a hand and volunteering.
I not only immerse myself in dedicated research endeavors but also drive impactful advocacy initiatives with passion and purpose.
In 2022, I volunteered hands-on at the Free Store, gaining insights into Afghan refugee community needs. With my team, we crafted three proposals to enhance volunteer support for refugee resettlement in Chicago, presenting them to the RCC Board of Trustees for tangible improvements.
Extra Extra! Outside of design, I fuel my creativity with my hobbies.
FIT Skyliners Acapella Performance
Hustling New York City
How to play a ukulele - A tutorial
Coffee animation
Above's a glimpse of me harmonizing with the acapella group at FIT New York's enchanting Christmas Celebration. I also love to capture moments or stories—a visual journey in the making.
What started as a class project, I dove deep into video storytelling, crafting tales one frame at a time. Along the way, my passion extended to the world of 2D animations, allowing me to bring narratives to life through the art of animation.